Fruit Stripe Gum is retiring after 50 years of delighting gum chewers. Manufacturer Ferrara Candy Company announced the gum's demise this week.
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"We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able to find product at select retailers
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nationwide," the business told The Takeout. Ferrara said that it "was not taken lightly," and "we considered many factors before coming to this decision
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Fruit Stripe Gum debuted in 1969 in five fruity flavors: Wet n' Wild Melon, Cherry, Lemon, Orange, and Peach Smash. Each package
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featured temporary tattoos of Yipes the Zebra, the gum's mascot. All gum flavors were striped like Yipes.
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According to The Takeout, a Fruit Stripe enthusiast posted a Reddit thread about the product's withdrawal before Ferrara verified it.
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"I was a bit confused when it began disappearing from my regular places I would buy it like Walgreens and Walmart," the Reddit user
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remarked last week. They then connected to OldTimeCandy.com, which announced the gum's discontinuance, and a Ferrara "chat agent" confirmed it.
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Fruit Stripe aficionados have mourned the 54-year-old gum's departure on social media since its announcement.
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I just noticed Fruit Stripe Gum is gone. Pour one out for my first tattoos at 4 years old "X, formerly Twitter, fan wrote.
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